In 2023, our co-founders were raising their second startup. They'd done it before — they knew the drill. Identify target investors, research their portfolios, write personalized emails, follow up, track replies, book meetings, pitch.
It took four months. Four months of 40-tab browser sessions, Notion spreadsheets that never quite worked, and the gnawing feeling that they were missing investors who would've been perfect fits.
They closed the round eventually. But during the process, they kept wondering: why doesn't a tool exist that does all of this well? The investor data is out there. The email tooling exists. Why hasn't anyone assembled it specifically for founders raising money?
So they built it. Pitchdex started as an internal tool — a database of investors they'd researched, connected to a simple email sequencer. Within a month, three other founders asked to use it. Within three months, one of them had closed her seed round using it.
That was the validation we needed. We quit our day jobs, cleaned up the product, and launched Pitchdex to the world.
Today, we're on a mission to make the fundraising process as systematic, predictable, and fair as possible. No warm intros required.